sure, there can be quite a bit of fluff layered on TOP OF the marketing campaigns you see. but there’s often a method to the madness. that’s why i created under the fluff—to offer insight into the world of B2b MARKETING BEYOND THE surface-level BS.
Marketing to businesses is challenging. It’s fast-paced and highly competitive. Much of the time, you need buy-in from multiple people to close a deal. And the sales cycle can take months, if not YEARS. But it’s also fun. You have so many cool tools to choose from (if you have the money) and there is A LOT (like, a creepy amount) of data out there. Plus, you get to flex your creative muscles as well as your analytical ones.
So if you’re looking to make the jump from B2C to B2B or you’re just starting out in marketing, here’s what I hope you take away from Under the Fluff:
B2B marketing fundamentals (learn about lead generation, brand awareness, sales funnel, audience segmentation, collaboration exercises, data analysis, etc.)
Up-to-date B2B marketing tips (discover ways to improve engagement rates, implement integrated campaigns, research new tech to use, create custom messaging, strengthen organization skills, etc.)
B2B marketing soft and hard skills (including cross-functional communication, teamwork, management, copywriting, design, analysis, etc.)
Real-life advice from B2B marketers in different roles (like personal anecdotes, success stories, career development, etc.)
Ideas for marketing to your target audiences (from small businesses to massive enterprises, and everything in between)
An appreciation for experimentation (marketers are scientists of a sort, you know)
Hi there!
I’m Anna and I decided to start a B2B marketing podcast in the midst of a global pandemic. But I mean, who hasn’t started a podcast nowadays? Slowly but surely, I’m looking to expand this endeavor to include useful blog articles and handy online courses.
What makes me qualified to talk, write, and teach marketing? I have been marketing for various companies in the Bay Area for about 6 years now. My most recent experiences involve working in B2B tech and, honestly, I really enjoy it. So I guess, enjoyment of the craft is my qualification. I like working with others who are creative and analytical and passionate about what they do. Coming up with strategies and collaborating with others to brainstorm ideas are both fun and seeing your work come to life is so rewarding. Plus, being in the marketing field offers so much opportunity to work with amazingly smart and unique people.
Much of my marketing experience revolves around demand generation and prospect marketing. Lifecycle nurturing is my fave of faves but I do execute lead acquisition programs, run webinars, execute events, optimize paid advertising campaigns, and collaborate with sales on the regular.
Look, I am by no means an expert in all things B2B marketing. I have things I’m good at and things I want to work on and learn about. That’s what I hope to get out of this whole experience and I hope you’re able to get something out of this, too!
- Anna M